Apply Now : Uniliver Africa IdeaTrophy 2018

Yello, the long awaited entry for the
Unilever Africa IdeaTrophy 2018 is now open.

The entry was announced on Monday 6th August 2018.

Here is an opportunity to participate in Africa biggest business idea trophy.

About Uniliver Africa IdeaTrophy

The Unilever Africa IdeaTrophy is the foremost leadership and business challenge programme for university undergraduates.

It is designed to prepare undergraduates for life beyond school by equipping participants with real-life experience on working with global brands, yet not just left alone to their own devices, they are put under the tutelage of thoroughbred professionals, while their ideas compete for relevance as is the case in the real world. It takes participants on a journey from idea generation to strategy development, then presentation.

Prior to this, contestants are asked to submit ideas relevant to Unilever brands. The most creative ideas are selected and their originators are provided with tools to enable them refine and expand on these ideas.

A fine tooth comb is passed through these ideas for enhanced refinement, but before this is achieved, the selected students, who work in teams, are assigned mentors to help them fine tune strategies and other such issues that will bring their ideas to fruition. These students then compete with each other, usually in the form of live presentations, while the winners are awarded sumptuous gifts.

Country winners travel to South Africa to compete on a continental level and if they are successful travel to London to compete at the Global Stage.

To compete, You must form a team of three. Entries for the 2018 edition of Uniliver Africa IdeaTrophy has commenced on Monday 6th August

The Challenge for this year’s IdeaTrophy

In not more than 300 words, share a TV advert idea for Omo that illustrates how getting dirty helps children learn great values and make them better ultimately.


  • By taking part in Unilever Africa Idea Trophy, you could WIN a trip to the Global Future Leader’s League at one of Unilever’s global hubs!
  • And a highly coveted internship at Unilever – Number 1 FMCG Employer of choice for students in among 32 countries.

Apply for Uniliver Africa IdeaTrophy 2018 here